Saturday, August 11, 2007

stags' leap winery

STAGS' LEAP 2002 ESTATE GROWN CABERNET SAUVIGNON, THE LEAP


While there's no bad time or place for a glass of Cabernet from Stags' Leap Winery, a particularly good time would be sunset on a summer evening in August, and a particularly good place would be among the Estate Cabernet vines at the Winery. (And winemaker Kevin Morrisey would be particularly good company.)

"THE LEAP" ESTATE VINEYARD, STAGS' LEAP WINERY


I've always believed in immersing myself in the products that I work on. When I consulted for an air purifier company, I kept up to date on EPA regulations for ultra fine particles. I ran humidifiers, lit candles, and played ScentStories in my apartment to immerse myself in the experience of my personal indoor air.

For the three months that I worked on a project for a greeting card company, I scrutinized my own relationships with others in the world - and sent out more cards, emails, e-cards, text messages, and handwritten notes to friends and family in those months than I had in the previous three years combined.

Hotel bedding, GPS devices, breast cancer, birthday cards, nuclear power plants, bipolar disorder, ATV helmets, fried fish...my years as a consultant have allowed me to delve into a number of different worlds, each as fascinating as the last, to someone perpetually curious about different things and people.

Fortunately, the company I work for shares my belief that one must understand a product deeply - who makes it, where it is made, how it is made and why it is made in such a way - in order to market and sell it. As such, my work periodically involves "kicking the dirt" at our vineyards. Learning that story behind the brand is critical...and fun.

Stags' Leap has a particularly good story. (Have you heard about the ghost?)

CABERNET GRAPES AT STAGS' LEAP
June 29. 2007



CABERNET GRAPES AT STAGS' LEAP
August 15, 2007

1 comment:

Michael said...

It always makes me feel good when I find another person who immerses themselves in the projects they’re working on.